6 Types of Strategies Your Business Needs
Don't sleep on these. Especially the last one.Ciao Amici,
Happy New Year! I’m rooting for you all to win. Let’s get to work.
But to win, you need a strategy because winging it won’t cut it anymore. It’s time to get laser-focused on the areas of your business that matter.
So where am I placing my strategic bets this year?
On these 6 different types of strategies. Don’t sleep on the last one.
Brand Strategy: Why would anyone choose you?
How will you position yourself in the market?
How will you communicate that differentiation?
What identity and personality will you take on?
What experience will you create?
Marketing Strategy: How will you attract the right people?
Where will you show up for your ideal customers?
How will you create demand?
How will you capture demand?
How will you pass customers onto sales?
Sales Strategy: How will you get people to buy?
How and when will you reach out to prospects?
What process will you take prospects through?
What materials do you need to back up your claims?
How can you personalize the process?
Product Strategy: How will you deliver the value promised?
What features will solve your customer’s problems,s?
How long will the process take?
How will you continuously improve your product?
When will you know it’s time to improve?
Operations Strategy: How will you do what you do?
What processes do you need in place?
Who will be responsible for each step?
What steps can be automated?
How will you know when to hire more staff?
Success Strategy: How will you delight your customers?
What is the process for service and support?
How will you handle a disgruntled customer?
How will you turn customers into advocates?
How will you capture and implement feedback?
Which one of these strategies are you currently having challenges with? Respond to this email and let’s talk.
To your unstoppable success,
✌️🍕 Steven
P.S. I’m starting to regularly publish video content on my YouTube channel. Are you a subscriber yet? 👇👇👇
P.P.S. Whenever you're ready, there are 3 ways I can help you:
#1: Ready to grow your corporate or personal brand? Let's chat. >>> Click here to book a call with me
#2: Have you seen my YouTube Channel? I'm putting a ton of energy into creating heaps of valuable content that I think you'll like. Come check out my latest stuff, and give me a like and subscribe.
#3: Follow me on LinkedIn for more branding tips, marketing hacks, and community-building systems.