I’m Doubling Down on YouTube
And why your brand needs to as wellCiao Amici,
No other media platform allows you to build trust and deepen relationships with your audience like YouTube does.
That's why I'm doubling down on my channel in 2024 with:
1 long-form video per week
2 short-form videos per day
It’s all about building long-term brand equity.
5 KEY REASONS YOUTUBE IS GOOD FOR BUILDING BRAND EQUITY
1. CAPITALIZE ON A LARGE USER BASE
YouTube is the world’s second most popular social media platform, with over 2.3 billion monthly active users watching over 1 billion hours of content on the platform daily. In the United States, the percentage of people on the platform is pretty evenly distributed across different age groups. YouTube currently ranks second in overall website traffic, and the numbers show no sign of slowing down.
You’ve got to go where the customers are—and they’re clearly visiting YouTube.
2. BOOST SEO
YouTube is a subsidiary of Google, the world’s most popular search engine. Creating content on this platform can help make your business more searchable, as Google features YouTube videos in search results. By creating relevant content on YouTube and using the right keywords, your brand can become more visible and build a robust online presence.
3. LEVERAGE CUSTOMER INTENT
People watch over 1 billion hours of video content on YouTube each day. Customers are actively seeking solutions on the platform. Some of the best-performing videos include tutorials, training, and how-to-videos.
Optimizing your YouTube content with the right tags, categories, and keywords can reach customers seeking solutions that your products and services can address.
4. INCREASE WEBSITE TRAFFIC & CONVERSIONS
YouTube is a powerful platform for attracting high-quality leads. If your brand creates helpful content on YouTube, your customers can use the backlinks you provided in the video to learn more about your business. This action drives increased organic traffic on your website. With well-optimized landing pages, these visits can improve your conversion rates.
5. YOUTUBE ADS
YouTube is an exceptional platform for advertising because it enables brands to target their audience based on their demographics, preferences, and interests. Partnering with expert third-party companies can help your business create brand-suitable advertisements, reach the right audience, and maximize your advertising investment.
By implementing these not-so-secrets, you too can achieve rapid growth and brand equity from your viewers.
To your unstoppable success,
✌️ Steven
P.S. Whenever you're ready, there are 3 ways I can help you:
#1: Ready to grow your brand? Let's chat. >>> Click here to book a call with me
#2: Promote your brand to over 7,500 subscribers by sponsoring this newsletter or getting involved with the new Talking with Branders Podcast. Click here to contact me
#3: Follow me on LinkedIn for more branding tips, marketing hacks, and community-building systems.