The Easiest Way to Create a Brand Foundation

5 Questions. 1 Outcome. Brand Excellence.

Ciao Amici,

In thinking about small businesses and how they can leverage brand strategy to win, we often tend to overcomplicate what it means to differentiate.

So here's an exercise I believe would be beneficial and worth the time to do.

Take a piece of paper and answer these questions...

1. What does your brand believe in?

2. What culture defines you as a business?

3. Who do you exist for, who’s your tribe?

4. How will you speak to them, captivate their attention, and speak their language?

5. How do you want to leave them feeling, what experience must you create for them?

Now here’s the catch, you must make sure your answers are actually different from the competitors.

You must be captivating, original & create some interesting material. You may not come to an immediate conclusion, but if you work at it, it’ll help you crystalize your brand.

This exercise (when answered) will give your brand some solid foundations to work on.

To your unstoppable success,

✌️🍕 Steven

P.S. I’m starting to regularly publish video content on my YouTube channel. Are you a subscriber yet? 👇👇👇

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P.P.S. Whenever you're ready, there are 3 ways I can help you:

#1: Ready to grow your corporate or personal brand? Let's chat. >>> Click here to book a call with me

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