5 Things You Didn’t Know About Your Design System
Remember, it's a guideline, not gospel!Ciao Amici,
I’m starting a few new projects this week and the topic of ‘the design system’ came up.
More than just your logo or fonts, your design system is a crucial aspect of branding and user experience.
While many view it as a static rulebook, there's more beneath the surface as it truly helps to round out your brand’s Operating System. 🎨📘
1️⃣ Beyond the Surface: A design system isn't just about fonts, colors, and layouts. It's an embodiment of your brand's identity, values, and promise to your customers.
2️⃣ Fluidity is Key 🌊: Just as the business environment changes, your design system should be adaptable. Think of the shift from desktop to mobile. An overly rigid system would've struggled, but a fluid one thrives. Remember, it's a guideline, not gospel!
3️⃣ Staying Relevant: Consider Airbnb's evolution. They've updated their design system multiple times to resonate with users while maintaining brand integrity. Being rigid? That's so last decade. 🔄
4️⃣ Empower Creativity: A flexible design system fosters innovation! It allows your team to explore and implement new ideas without straying too far from the brand's core. Think of it as jazz - a base rhythm with room for improvisation. 🎵
5️⃣ Feedback Loop 🔄: Encourage feedback on the system. Continuous feedback from users and designers helps in refining and ensuring that it serves its purpose effectively.
Remember - your design system is a living entity. Nurture it, let it evolve, and watch as it propels your brand to new heights! 💡🚀
Stay innovative, stay fluid! 💧
✌️ Steven
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PPS. This week’s Talking with Branders Podcast is with one of the OG homies of my career, Josh Roush. You might recognize him as the brain behind such brands as Skrewball Whiskey, Crocs, and SD Aviators.