New Year, ANEW Brand
Cheers Friends,
Hope you all had a wonderful holiday and end to the year. So much has transpired in my life these past 4 months, from Leonardo turning 1 to finally getting COVID to the passing of my father this past December after a long and strenuous battle with Alzheimer’s disease.
Needless to say, the turning of the calendar has renewed my sense of purpose and I’m so excited to be working with so many great people and brands.
I’m also incredibly excited to announce 2 new ventures which will continue to guide me in living my purpose by helping people and brands tell their most authentic stories.
Welcome, ANEWbrand to the family.
➠ https://www.anewbrand.co/
We know working with branding and marketing agencies can be expensive and oftentimes met with more questions than answers. More frustration than celebrating the wins. More bullshit than not.
This is why Roger and I are making it our mission to help companies maximize their branding and marketing investment when working with agencies. Essentially, we’re here to help you validate budgets based on goals, help procure your next marketing partner, manage the scope and expectations, and help guide your brand and team to ensure the most successful outcome of your agency relationships.
Our Core Values And Promise We’re Making
It All Starts With Branding.
Brand strategy is a long-term plan to outmaneuver your competition through radical differentiation. We take this to heart to ensure every brand we engage with is playing to win.
Smart Marketing Wins Customers.
There is no shortage of brand and marketing touchpoints, but the magic is understanding which channels to leverage. This keeps your marketing costs down and success factors front and center.
Great Design Shouldn’t Break The Bank.
Design is in everything a brand does from its branding to social media, product packaging to its customer experience. We speak design fluently so you don’t have to.
The Right Path Isn’t Always The Easiest.
Our purpose is in helping businesses make the smartest branding and marketing investment possible. It might not always be the easiest path we recommend, but it’ll be the right one.
Keeping It Real.
No fluff. No filler. All truth. It’s what we live by and how we engage with organizations. While other ‘agencies’ might try and sell you snake oil, we’re keeping it real and only recommending what will help you achieve your business goals.
Having Fun & Loving Our Clients.
Our business is based on doing great work with great people. Yes, this includes a martini and thought-provoking conversations. Yes, this also includes the random and experiential. For us, it’s all part of the journey.
If you’re interested in learning more about our latest offering, shoot Roger an email (roger@anewbrand.co) or respond to this email.
Next time, I’ll introduce you to the content studio I’m building out with John from The Agency Guide in NJ right outside of Philadelphia, PA.
More to come. Stay well, my friends.
- Steven