Sorry for being dark last week. I was on vacation with the family in sunny San Diego, my old stomping ground, and a place that will always hold such a deep place in my heart.

“It’s hard to read the label when you’re stuck inside the jar.”

This week will be a bit of a shorter post as I spent the last few days in an intense branding workshop put on by the legendary Marty Neiumier with the Level C program. I’m proud to say I’m part of the inaugural Brand Architect class and as I continue to reflect on my experience, I’ll be sharing insights and strategies with you.

I gave a talk last week for SCORE Chester & Delaware County in Pennsylvania with John Bertino from The Agency Guide and Cheldin Barlatt Rumer from This is it TV.

A slight deviation this week as having a 4-month-old put a bit of a twist on my schedule. That said, Happy Friday you lovely people.

I was in NYC this past weekend for Leonardo’s debut to some extended family and friends, but to also celebrate my 40th birthday… Both those statements are still pretty shocking to say 🥺

As a brand and marketing consultant, I’m often helping marketers and entrepreneurs understand how to use design to move their brand and business ahead.

A slight deviation this week as having a 4-month-old put a bit of a twist on my schedule. That said, Happy Friday you lovely people.

So much of what I do as a strategist and fractional CMO/Head of Brand is centered on educating business leaders and the c-suite on the power their brand has across multiple functions and outputs.

Last time we spent some time defining and understanding the relationship between Mission/Vision/Purpose (click HERE to read that piece if you missed it) and I’m glad to know that for at least 1 of you, it was timed perfectly. 🥂

Branding doesn’t have to be a subject we either shy away from (we’re not big enough of an organization or we can’t afford to brand) or we go all in and blow budgets and resources to try the latest and greatest (overbranding).

Branding doesn’t have to be a subject we either shy away from (we’re not big enough of an organization or we can’t afford to brand) or we go all in and blow budgets and resources to try the latest and greatest (overbranding).