Everyone from my mother to the barista has asked this question.

What’s the difference between strategy and planning? Do I really need to consider both of these disciplines? How much should I care? These are fundamental questions I get when working with clients on their brand and marketing.

I was in Chicago last Monday. It was probably the shortest trip I had ever taken as I was on a 7 am flight to O’Hare and then a 4:30 pm flight back to Philly.

OGSM — What the hell is that right? Well in marketing speak, it’s a simple acronym to help you break down and understand your marketing and brand plans.

Insights seem to be all the talk these days.

Some updates I wanted to share via video as I begin to double down on what I provide with the All About Branding newsletter.

As I look out my window, I see the beginnings of spring. Trees are starting to bud and with the calendar change to March, we’re only a few weeks away from the change of season.

If your brand is experiencing brand fragmentation, you already know how much of a nightmare it could be, both internally and externally.

Strategy, whether brand strategy, content strategy, social media strategy, or even paid media strategy, is not a linear act.

At its core, social media is all about connecting. It’s a moment, a connection, and an impact. It’s the way so many small and medium-sized businesses communicate with their audience.

Hope you all had a wonderful holiday and end to the year. So much has transpired in my life these past 4 months, from Leonardo turning 1 to finally getting COVID to the passing of my father this past December after a long and strenuous battle with Alzheimer’s disease.

Keeping it simple this week as a short week + a heavy project load has got me like 🙃.

Super stoked to announce that I just received my Level C Brand Architecture Certificate this past week after 3 years of hard work with branding and marketing professionals from around the globe. What a ride it has been. Stay tuned for more talk on brand architecture and the multi-dimensional way it adds value to an organization.

Happy August. It’s been 6 months since I launched the All About Branding newsletter and the response has been tremendous. Thank you to my partners who collaborate with me on this and to everyone who has shared this with their network.

It’s the dog days of summer and I’m happy to announce the heat finally broke here in New Jersey. Cold frosty beverages aside, and it being the last few days of July, it’s time to start thinking about brand planning and what next year looks like for our business.

Purpose is something that has come up and slapped me in the face recently both from a personal and professional perspective.

Was having a conversation with a coaching client of mine, a social media manager (amongst other jobs) with a niche e-commerce seller, and the question came up we’ve all been faced with before.

Happy to announce that it’s June and summer BBQs, beach outings, and long days in the sun are upon us.

Marketing today is less about features and benefits and more about creating and nurturing your tribe. As consumers, we’re driven by more than just “it can do this” and “it helps you to achieve that”.

Been quiet lately as I’ve been doing a bit of traveling and dealing with a 6-month-old who has now decided to start crawling and chasing the dog, giving me and Melissa a run for our money. 🙃